Before being exposed to many scandals, the Golden Globe Awards were a force that influenced the entire Hollywood world.
After a series of controversies involving members of the Hollywood Foreign Press Association (HFPA) - the unit behind the Golden Globes (Golden Globes) awards ceremony - the wave of criticism was swift.
The fact that NBC announced that it would not broadcast the 2022 Golden Globe Awards made many people wonder about the future of the film award with the second largest audience in Hollywood.
According to The New York Times, the dark corner of the Golden Globe does not take place day one or two, but why has Hollywood stood up to it until now? The question is which forces are behind dominating the award?
The Golden Globe influenced Hollywood stars for many years. Photo: WWD.
Manipulate the Golden Globe
In the late 1960s, the Federal Communications Commission insisted that the Golden Globe was only misleading the public about how to determine the winner.
In 1982, CBS decided to quit the show, after Pia Zadora was named New Star of the Year. The award is considered a move to please the actress's billionaire husband Meshulam Riklis.
Before that, Riklis had brought HFPA members to Las Vegas to enjoy and dine at his Riviera casino and hotel complex.
The Golden Globe was once seen as the farce of awards. Secret ballots from about 80 members were found to be meaningless. Newsday's Jack Matthews once stated that the members are "the biggest beneficiaries of the entertainment world".
In 1993, before A Few Good Man lost the Best Drama award to Scent of a Woman, the award group flew to New York to attend a press conference sponsored by Universal Pictures (the unit behind Scent of a). Woman). Therefore, Jack Mathews asserted that members have many behaviors, voting is not transparent.
Recently, during the February 28 awards ceremony, members of the Foreign Press Association in Hollywood announced they would diversify, increasing the number of members by 50% (the group currently has 86 people) within 1.5 years from now.
However, according to The New York Times, Hollywood has long been willing to ignore the problems behind the awards ceremony. The big names are determined to maintain the stance that they do not want to cooperate with the awards after the scandals.
Netflix announced it would not cooperate with HFPA until it noticed a change. Amazon and WarnerMedia also stated not to participate. Personally, Scarlett Johansson announced a boycott, because HFPA is full of members who have sexually harassing actions and words.
At the peak, Tom Cruise claimed to return three Golden Globe trophies. In the context of the deep drop in ratings and the surrounding scandals, NBC announced that it would not broadcast the 2022 award show.
“We believe HFPA will make sense. However, the change takes time and effort ”, said the representative of the television company. NBC also hopes to re-broadcast the awards ceremony in January 2023. The two-party contract lasts until 2026.
If the Golden Globe has been a "joke" for decades, what makes NBC still hold the program? "The short answer is money," commented The New York Times.
Harvey Weinstein has many powers in the entertainment world, including the Golden Globe. Photo: Twitter.
In the 1990s, NBC met many difficulties. The Cosby Show and Cheers go to the finale. Friends and ER have only just been broadcast, not yet have a loyal audience. At that time, CBS owned Grammy, ABC had Oscar. So Don Ohlmeyer - the director of NBC - decided to cooperate with the Golden Globe since 1996, the latest extension is 2018.
NBC earns $ 50 million a year in advertising revenue from broadcasting the show, according to Kantar. In addition, Golden Globes' rating multiplied after returning to NBC. This is a mutual relationship.
The Golden Globe has become a powerful marketing platform for movies, stars, and even streaming services. The studios are also gradually proud of their victories at Golden Globes. The golden trophies gradually symbolize the film's reputation, drawing audiences to theaters.
Gradually, the Golden Globe became a counterweight to Oscar, capable of manipulating the entertainment industry. Netflix joined the Golden Globe about a decade ago, spending millions on awards for recognition of company projects.
Previously, Harvey Weinstein was a strong supporter of the Golden Globe. The support of "Hollywood tycoon" makes the award more and more manipulative power.
According to The New York Times, Weinstein manipulated the organization, the award ceremony in many ways such as giving expensive gifts, reaching out to the stars ... The award ceremony held before Oscar is also calculated by the organizers. They want their results to influence the results of the Academy.
Members of HFPA also use their power for self-seeking. In February, an investigation by the Los Angeles Times revealed that each member can receive a fee of $ 45,000 if the work is included in the award. They receive an additional $ 20,000 if the film is nominated for Best Picture, up to $ 30,000 if the work wins.
Recently, many major news agencies have reported on the Golden Globe, making the award a lot of attention, even when Golden Globes cannot match Oscar from an artistic perspective.
Hollywood doesn't want to save the Golden Globe?
"The Golden Globe has come of age, at least for now," said The New York Times' writer Kyle Buchanan.
The voting group behind the Golden Globe has been caught up in a series of scandals. According to the Los Angeles Times, the Foreign Press Association in Hollywood has no black members. When the criticism increases, the group makes moves that want to change, but the wrong is the more wrong.
One member mistook Daniel Kaluuya for another colored actor, just minutes after the actor won an Oscar. Another member was expelled from the group after becoming involved in hatred of the Black Lives Matter movement.
According to The New York Times, HFPA's lack of subtleties were tolerated by Hollywood just because the Golden Globe "paved the way" for the Academy's Academy Awards. However, in the face of things such as discrimination against people of color, despise women ... many stars, major studios decided to turn their backs.
“Should the award be recognized when its golden sheen has become dull? Saving the Golden Globe is actually very difficult, ”wrote Kyle Buchanan.
Even when the HFPA doubled its members, admitted many black journalists, the former members with a series of criticized actions still found it difficult to regain confidence in Hollywood.
Scarlett Johansson turned his back on the award, Tom Cruise returned the gold cup as Hollywood moves to gradually boycott the Golden Globe. Photo: Getty, AP.
The Golden Globe's award structure is also a matter of concern. Unlike Oscar - which is voted by thousands of top Hollywood artists and experts - Golden Globes' manipulation makes many artists no longer interested in the award.
“Why do actors like Johansson or Kaluuya continue to participate in HFPA activities, while so many insulting journalists still have a say in the group? That's not possible, ”commented The New York Times.
The Golden Globe is not everything. While waiting for HFPA to "change human resources", many awards such as Screen Actors Guild Awards and Critics Choice Awards have become more and more prestigious, attracting many big stars.
If the show has good ratings and is interested in the international media, Hollywood will not rush to the Golden Globe.
“Trophies are only valid when the person is honored. Now, the Golden Globe's reputation is being shattered. The stars don't want to save the infamous award, ”wrote Kyle Buchanan.
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