The scandal that happened in 2017 has caused the reputation of Kendall Jenner and the brand to be severely affected.
Over the past 14 years, the Kardashian family has dominated pop culture and built a $2 billion brand, but most of their biggest career successes have come from scandal source. Even the girl who is considered to be the most secretive in the family - Kendall Jenner - has also been involved in a scandal that angered and angered the public.
In 2017, as soon as she entered the profession, she got a huge advertising contract with Pepsi. However, as soon as the ad was released, Kendall and the brand were strongly criticized by the online community for unrealistic and misleading content. In this video, Kendall appeared in the crowd of protesters and happily handed the policeman a can of Pepsi. Kendall's actions are said to be disrespectful to people of color who stand up for equality in the United States.
In the Pepsi commercial, Kendall gave the can of carbonated water to the police in the warm cheers of the people around.
The promotional video created a fierce controversy on social media when compared to the image of a black girl standing in front of a powerful armed force.
After only 1 day, because of receiving too many dislikes from viewers, Pepsi was forced to remove the ad and issue an official apology. Representative model Kendall Jenner was also criticized by people for allegedly racist, disrespectful people of color. This is also a rare case in the history of advertising because in less than 1 day, the video was taken down because of a public boycott.
Despite recreating the protest scene, Kendall and the surrounding actors held soda cans and danced as if they were holding... a festival.
When she saw a line of police standing nearby, Kendall carelessly held a can of water to give him
Although Pepsi was quick to apologize immediately after releasing the video, the main character in the campaign, Kendall, disappeared without a trace. Many people believe that Kendall deliberately ignored public opinion and waited for things to calm down and then appeared as if nothing had happened. However, after half a year, the audience's reaction was not only reduced but also very violent and out of control. Even the public asked Kendall to retire.
Up to this point, the female lead Kendall appeared with a tearful apology video. Despite being advised by her sister Kim Kardashian to apologize immediately to appease the public, Kendall still chose to remain silent to handle the crisis. A belated apology did not save Kendall's image and caused her to be called out every time she mentioned racism.
Kendall's apology video was mocked by people because she spoke too late
She sobbed and said she didn't want to hurt anyone
In 2020, the Black Lives Matter movement once again erupted after the shocking death of George Floyd. This time, even though he posted a post in support of the protest, Kendall was still criticized for being fake and shameful because of the stain 3 years ago. Even many protesters have applied Pepsi and Kendall's naive way of giving water to the police, but what they received in return was just more brutal repression.
When Kendall joined the protest, she was fiercely criticized for her scandalous scandal
Many protesters imitated Kendall's actions to mock her
Black people gave water to riot police to prove: "Nothing will change"
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Entertainment